Authenticity in B2B Relationships: Do Channel Members Really Care?
نویسندگان
چکیده
منابع مشابه
Perceived Salesperson Authenticity in B2B-Relationships: A Qualitative Study
Marketing research is just beginning to understand customers’ need for authenticity in marketing exchanges. While consumers seek authentic brands and consumption experience, industrial buyers appreciate authentic salespersons. However, marketing literature is silent about perceived salesperson authenticity. This paper’s aim is to make an advance in closing this research gap. Therefore, we conce...
متن کاملDo you really care doctor?
'The secret of care of the patient is in caring for the patient.'
متن کاملDo self-service technologies affect interfirm relationships? A B2B perspective
While considerable literature examines business-to business (B2B) relationships, the impact of technology on these relationships has lacked attention. IT has impacted the way businesses operate in a B2B context as well as influencing services by altering the way services are delivered. To understand the way in which Internet technology has impacted these B2B services, it is essential to examine...
متن کاملDo you really understand? Achieving accuracy in interracial relationships.
Accurately perceiving whether interaction partners feel understood is important for developing intimate relationships and maintaining smooth interpersonal exchanges. During interracial interactions, when are Whites and racial minorities likely to accurately perceive how understood cross-race partners feel? We propose that participant race, desire to affiliate, and racial salience moderate accur...
متن کاملDeveloping Successful B2B Relationships
described how the Internet enables a new supply chain paradigm, a push-pull paradigm that replaces the traditional push model. In the past, most companies operated by forecasting long-term demand, mass-producing inventories of product to fulfill the anticipated demand and then "pushing" the inventories on to the customer. The disadvantage of the push model is that production decisions are based...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: IAFOR Journal of Business & Management
سال: 2017
ISSN: 2187-0659
DOI: 10.22492/ijbm.2.1.01